“We have learned from the mistakes of the past decade when GameStop failed to adapt to the future of gaming,” he said. The strategy going forward, he said, will be to “embrace rather than run from the new frontiers of gaming.” The new team’s first year running the company “was about starting to turn GameStop into a customer obsessed technology company” with wider offerings, more competitive pricing, faster shipping, stronger customer service and an easier shopping experience, Furlong said. “It is important to stress that GameStop had become such a cyclical business, and so capital-starved, that we have had to rebuild it from within,” Furlong said. A new app with enhanced user interface, and more ability to support exclusive offers and promotions.New brand partnerships with gaming companies.A 32% increase in the company’s PowerUp reward program membership, year-over-year, with approximately 5,8 million total members.New fulfillment centers in Pennsylvania and Nevada are enabling faster shipping.Plans to launch GameStop’s NFT marketplace by the end of the second quarter of this year, a move that positions GameStop to tap into the $40 billion market for NFTs.He outlined a number of reasons to be bullish about the company, including: Furlong’s 10-minute presentation was his longest, and most informative, earnings discussion since he became CEO in June, 2021.
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